What is Reseller authorisation?
Reseller authorisation on GeM is the permission an OEM grants through its GeM OEM panel so that a reseller can offer the OEM’s brand on the platform.
What is reseller authorisation?
Reseller authorisation is how an OEM allows another seller to offer its products. On GeM, OEMs manage this through the GeM OEM panel, where they authorise the resellers who may sell their brand.
The reseller then uses that authorisation, such as the reseller authorisation code GeM provides, when listing or bidding with the OEM’s products.
Reseller authorisation and MAF
Reseller authorisation on GeM and a MAF are different things. The GeM authorisation lets a reseller offer the brand on the platform. A MAF is a letter from the OEM for a particular tender, and some buyers ask for one in GeM bid documents as well.
So a reseller may need both: the platform authorisation to offer the brand, and a MAF if the bid asks for it.
Tips for OEMs and resellers
GeM’s rules and processes for OEMs and resellers change from time to time. Check GeM’s current terms and guidance before relying on any step.
- Resellers: ask for authorisation well before the bid end date
- Resellers: check whether the bid’s ATC asks for a MAF or other OEM documents
- OEMs: keep your panel up to date and remove partners you no longer support
- OEMs: decide which partners to authorise based on how they actually perform
Common questions
Common questions about Reseller authorisation in government tenders.
No. GeM authorisation lets the reseller offer the brand on the platform. A MAF is a tender-specific letter that some buyers ask for in the bid documents.
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